zelin0802 / July 5, 2022

Rolex latest news

While busy with full production, Rolex cheap is still creating new models and making changes internally

All four Rolex manufacturing plants are running at full speed, from Biel to Geneva and its suburbs. Although they were bulky and well-equipped, they were nowhere near the insatiable demand for watches. This undoubtedly keeps them very busy. But they still have room for novelty and change.

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The most explicit is also the most discrete. According to sources in Geneva, Mr. Bertrand Gross resigned a few days ago. Beginning in 2007, the attorney has been president of most of the board of directors of the group companies that collectively represent what we commonly call Rolex. He has left a deep imprint on the Group’s policies and strategies, most importantly the appointment of Mr. Jean-Frédéric Dufour as CEO in 2015. Cheap watches for Men

His successor is Nicolas Brünschwig, head of the Bongénie Swiss retail chain. He is already a member of the board of directors of the Hans Wilsdorf Foundation, the sole shareholder of Rolex, and the Biel Manufacture. His appointment confirms the fundamental connection between the leaders of the world watch industry and Geneva, its institutions and especially its business elite.

But the news means little to viewing enthusiasts. They’d rather know what they can wear on their wrist. During its first appearance at Watches & Wonders, Rolex introduced a series of high-profile novelties. So we’re not going to expand on the GMT Master II ref 126720 VTNR, whose black and green bezel and left crown have become a big deal. We’d rather mention its twin sister, who wears a Jubilee bracelet. That one was not used for trial during the Geneva demo, but was just displayed in a protected display window around their booth. That’s why we offer two versions side by side.

Another striking piece is also locked in these windows: Rolex is bringing back the day-date type with a stone dial. This is the rebirth of those fantastic gold pieces with presidential bracelets and onyx dials. Only this time, they found another type of onyx, more textured and less uniform in black, called lined onyx. On the wrist, it’s understated glam with subtle shades and depths that create a rare elegance: one that fits only the wearer’s eyes.

Another timepiece with this effect: a new and understated variant of the Yacht Master 42. From a distance, it looks no different from the original model introduced in 2019. On closer inspection, the dial is not black lacquered, but made of falcon eyes. This black mineral has magnificent subtle grey and blue highlights and barely visible veins.

This model is better known and in greater demand, driving buyers crazy. It is easily recognisable as it is one of the few precious pieces to wear an ice blue dial. Platinum Day-Date 40, especially the new ref. 228236, very hot. Its markup is the highest of any speculative watch, which speaks volumes about the appeal of this piece. It has an all-new fluted platinum bezel, and so far the brand has not managed to make something satisfactory. It adds a layer of embellishment to this vivid, bright, shiny, light (albeit heavy) timepiece.